CTM Concept-TV und Merchandising

CTM is a wholly-owned subsidiary of TMG and was founded in 1995 with the goal of furthering the value-creating chain of TMG with the marketing of ancillary rights (merchandising). Today, CTM is doing far more than that.

CTM operates as the creative blacksmith within TMG. It develops innovative and integrated media, brand, and license business – both nationally and internationally. Cross-media and cross-marketing campaigns, branded content, celebrity marketing and merchandising are the core competencies. CTM provides full services for license and brand partners.

CTM stands for highly attentive, successful merchandising collaborations, such as Deutsche Telekom‘s tariff campaign with „Pink Panther”, McDonald’s Happy Meals with „Digimon”, or „Hamtaro”, the „Jurassic Park” promotion with Mercedes Benz, not to mention successful TV programs like the computer-animated ZDF series „Sitting Ducks”, for which CTM functioned as co-producer, to name a few. Newly-acquired subjects, such as the clumsy polar bear „Bernard”, or the „Skelanimals” by Disney artist Mitchell Bernal („Lion King”, „Lilo & Stitch”), will be presented starting in 2007.

New marketing collaborations, such as „Das Traumhaus”, originate at CTM in direct cooperation with the affiliated companies Prisma Entertainment Production and ATV. „Das Traumhaus” is a reality format, conceived and produced by Prisma, in which nine couples or families must prove their talent in the building of a single dream house. Only the best remain after voting and move into a house valued at several hundred thousand Euros – the largest grand prize that has ever been given in Austria to date. The basis of the realization of the primetime TV format was delivered by CTM with the acquired sponsors Libella-Haus and BauMax. Further collaborations between CTM and Libella-Haus are taking place on Tele 5, among others. There are also constantly miscellaneous advertising collaborations with RTLII for the children’s program umbrella brand „Pokito”, to name just one.

In a world of fragmented target groups and media, brands must be versatilely transported and emotionalized in order to maintain their value and to climb within consumer preference. CTM links communications modules and mechanisms to an effective, integrated campaign: from classical advertising to the development of editorial content for TV and new media to business promotions, direct marketing, and PR.

The classical merchandising business is expanded by new marketing approaches. Polar bear „Bernard”, for example, is therefore not only to be seen on KI.KA, but also daily on all digital screens by the company Infoscreen in Germany’s train network system, as cell phone content, and as an online game. This increases not only the recognition level and the presence of the character; with these new media, CTM offers additional platforms for intensive attention-getting advertising collaborations.

Besides the companies already mentioned, other important companies – a few of which are Nestlé, Burger King, Kelloggs, Eckes-Granini, Ferrero, Dr. Oetker, Philips, and Atari – are also part of our happy client reference list.

CTM has reached a unique position in the merchandising market with the systematic expansion of the brand and rights portfolio, the positioning within TMG and an international network.